You Need a Video.

It’s 2019 and with a constant stream of content being shoved in our faces from morning until night, you’d think that our attention spans would be getting shorter. But, you would be wrong. New research suggests that our attention spans are actually IMPROVING. We’re just getting more selective about what we pay attention to. 

Have you ever spent an entire Sunday sitting on the couch binge-watching the latest tv series? We have. And so have your customers. Your audience is capable of sitting down and staying engaged for an extended period of time. They just don’t have to.

There is essentially an endless supply of content out there for all of us to consume, so we don’t have to pay attention to anything that isn’t compelling. We can just scroll, click, or tap right past it to the next thing that is more interesting.

So as a business owner, how do you break through the noise? How do you get your content, your brand, your message, to stand out in someone’s newsfeed or in their inbox? 

Statistics show us that the answer is videos. But not just any videos. Videos that tell a story and are driven by a compelling narrative. High-quality videos with stunning visuals and a message to share. 

But why videos though?

Well...for starters, one third of the time people spend online is dedicated to watching videos. Which makes sense when you think about the fact that 45% of people spend more than an hour a week watching Facebook and YouTube videos and 75% of millennials watch video content on social media daily. 

The good news about all of this, is that this viewership can help you sell products, get new customers, and increase traffic. A whopping 64% of consumers say that watching a video ad on social media has influenced their decision to purchase something in the last month. 

In addition to this, simply adding a video to your emails, leads to a 200-300% increase in click-through rate and adding videos to your business’ landing pages can increase conversion rates by 80%!

If you’re wondering how video content translates in the B2B sphere, 59% of executives would rather watch a video than read text. Which we can relate to.

If you’ve made it this far into this blog post, you’ve read 385 words. Forrester researcher Dr. James McQuivey, estimates that one minute of video is equal to 1.8 million words. So that means, if we’d made a one minute video instead, it would have had the same value as 4,675 of these blog posts.

Luckily for us, we went ahead and made a video too. Check it out below.

87% of online marketers are ALREADY using video content as a crucial piece in their marketing strategies. So why aren’t you?

If you’re looking to engage with your audience, drive traffic, increase sales, and share your brand’s story, we’ve got your back. Let us handle the heavy lifting. From pre-production to post production, we can help you figure out what kind of video content you need and then bring your story to life through film. From social ads and email marketing videos, to television commercials and website content, Brick Creative is your go-to video production company. 

Shoot us an email or give us a call and let’s talk about how video content can help you grow your business.